Earticle

초록

영어

The research which it sees the cosmetics market activation was turning out gradually with industrial development cosmetics and it was subdivided and mass media etc. it led and the cosmetics which is various was introduced to the moderns, introduction and global competition and on-line of the Channel converter time which is various with 1996 after that, home shopping and the visit marketing, wool passing the media of same nothing store form appear, it started. The research which it sees the domestic modern girl examined the nothing store form by use actual condition in the object, each nothing store form by on-line, home shopping and the visit marketing, mobile etc. it analyzed in about the cosmetics purchase use actual condition which leads, it analyzed in about the information by word of mouth intention which it follows in re-purchase intention and the satisfaction which it follows in nothing store type by satisfaction and nothing store type by satisfaction. According to research result, first, it appeared with the fact that the buyer whom in the use actual condition where each nothing store form by domestic feminine 1 person purchases cosmetics above 1 it purchases with on-line is many. It appeared with the fact that second, in the week use actual condition of each nothing store form by domestic woman the week buyer is many with on-line. On-line in third, nothing store form by cosmetics purchase type, it purchased the fundamental cosmetics mainly plentifully from home shopping, and home selling from mobile with the fact that it purchases the hue cosmetics mainly. After fourth, nothing store form by purchasing the result which examines the conduct which it follows in satisfaction, from the re-purchase intention in compliance with a satisfaction will be wool appeared with the fact that it affects biggest. Also it appeared with the fact that from the resultant home shopping which tries to know the type by satisfaction affects in information by word of mouth intention the satisfaction affects most on a large scale in information by word of mouth intention. The suppliers who engage to a hereafter cosmetics industry will join in, the mobile shopping which operated to a nothing store form by purchase satisfaction and a re-purchase effect most on a large scale and currently the mobile purchase environmental tendency which is advancing and not only mobile with different nothing store form they will carry and to lead it will plan the marketing strategy which is effective is the possibility of decreasing an affirmative effect in the re-purchase which it follows with the purchase satisfaction of the consumers in purchase satisfaction and information by word of mouth intention etc. purchase conduct the fact that. To succeeding research nothing store form by according to the quality which is concrete it presents the quality of the consumer who is subdivided and purchase conduct and the VIP who is concrete with the consumer purchase satisfaction which it follows in him it researches about purchase unsatisfactorily it researches and is various more and the research which is detailed gets deceived but route it is it expects.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성 및 목적
  2. 연구문제
 II. 이론적 배경
  1. 온라인 쇼핑(On-Line shopping)
  2. 홈쇼핑(Home shopping)
  3. 방문판매(Door-to-door sales)
  4. 모바일 쇼핑(Mobile shopping)
 Ⅲ. 연구 방법 및 절차
  1. 연구 조사 및 절차
  2. 자료 분석 방법
 Ⅳ. 연구 결과
  1. 무점포 형태별 이용 실태
  2. 무점포 형태별 구매 만족도가 구매 후 행동에 미치는 영향
 Ⅴ. 결론
 참고문헌

키워드

저자

• 이애리 [ Ae-Ree Lee | 에스큐 ] Corresponding auther
• 김유진 [ Yu-Jin Kim | 에스큐 ]
• 김효경 [ Hyo-Kyoung Kim | 에스큐 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646