This study was conducted in order to examine the current state of Korean beauty businesses and to assist in creating solutions for further development. Periodicals, books, news and internet data were compiled and analyzed to understand current beauty industry trends. Additionally, related research papers, reports from government were cited for this study. The outcome revealed that market conditions were improved in terms of quality and availability. However, the number of consumers who felt distressed about their physical and emotional state rose sharply. These consumers responded by investing in industries such as beauty and tourism. In terms of current trends, simple, holistic approaches were favored along with natural and organic products. In the domestic market, service industries including spa, leisure, and vacation are steadily developing as the demand for ‘healing’ and ‘detoxing’ is on the rise. Products and services that combine different elements such as beauty, health, medical, culture and tourism have been popular. Along with Korean dramas and K-pop, these packages have helped create a ‘Korean wave’ internationally, positively affecting the market. Make-up exportation has been increasing in neighboring Asian nations as demand in American and European markets has also grown. Cosmetic and beauty industries such as hair, make-up and nails are being integrated, with positive results, into other industries such as health, fashion, medical, cultural, leisure, and tourism. This pattern is giving rise to beauty lifestyle and ‘value-mixed’ industries. In conclusion, the beauty business can continue to expect promising growth in the future.
목차
Abstract Ⅰ. 서론 1. 연구목적 2. 연구 범위 및 방법 Ⅱ. 정의 및 범위 1. 뷰티 산업의 정의 2. 웰빙 산업의 정의 Ⅲ. 연구결과 및 고찰 Ⅳ.결론 및 제언 Ⅴ. 참고문헌
키워드
Beauty business trend (뷰티산업 유행)Korean Wave (한류)Value-mixed Industry (가치혼합산업)
한국메이크업디자인학회 [The Korean Society of Make-up Design]
설립연도
2005
분야
예술체육>미용
소개
본회는 미용에 관한 학문 연구와 기술 발전을 도모하여 한국의 미용학 발전에 기여함을 목적으로 한다. 1. 학문 연구 및 지식보급 2. 연구발표회 및 강연회 등의 개최 3. 학회지 및 학술도서의 발간 4. 연구의 장려 및 연구업적의 표창 5. 국내외 관련 학회 및 협회와의 교류 6. 기타 본회의 목적 달성에 필요한 제반 사업의 수행 및 지원
간행물
간행물명
한국메이크업디자인학회지 [The Journal of the Korean Society of Make-up Design]