Earticle

초록

영어

Cable TV expands fast, it gradually bears commercial characteristics influencing corporate profits, and it seems that it surfaces as a new distribution market of, especially, the products that are aired by beauty programs. In such a background, this study attempted to find out what variables produce corelation among viewers’ satisfaction level, competitions’ profitability, promotion effect of the aired products, and purchase decision-making factors, and analyze relations of satisfaction level to what motivates them to view beauty programs, purchase factors, and brand images. I set research problems by surveying viewers’ viewing motivation, purchase factors, and effect of brand images on satisfaction level, and had them go through statistical analysis using SPSS 18.0 Statistical Program for Windows to see if they match research hypotheses. According to the results, neither viewing motivation nor purchase factors had significant effect on satisfaction level, but with regard to relation between brand image and satisfaction level, satisfaction level was higher in proportion to level of brand credibility.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 배경 및 목적
  2. 연구 문제 및 가설
 Ⅱ. 이론적 배경
  1. 우리나라 케이블TV
  2. 뷰티전문 프로그램
 Ⅲ. 내용 및 방법
  1. 연구방법 및 분석
  2. 측정도구
 Ⅳ. 결과 및 고찰
  1. 연구결과
 Ⅳ. 결론
 Ⅴ. 참고문헌

키워드

저자

• 하선옥 [ Sun-Ok Ha | 서영대학교 뷰티 코디네이션학부 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국메이크업디자인학회지 [The Journal of the Korean Society of Make-up Design]

• 간기

  반년간

• pISSN

  1738-8511

• 수록기간

  2005~2020

• 십진분류

  KDC 593 DDC 646