Earticle

초록

영어

This paper sets an analytical model to study the scenario that two differentiated sellers simultaneously trade on two competitive heterogeneous platforms—for-profit platform and open platform. Three research questions are discussed: (1) If sellers trade on both competitive heterogeneous platforms, how should he/she price on the different platforms and what are the impact factors? (2) How do the fees charged by for-profit platforms to sellers and consumers affect sellers’ pricing and consumers’ selection on platforms? (3) What is the difference of seller’s investment incentives between for-profit platforms and open platforms? This paper finds that if the total fees charged by for-profit platforms keep constant, the split-up between the fees to sellers and consumers will not affect consumers’ selection of platforms. Both the fees charged by the for-profit platform and consumers distribution between platforms will affect sellers’ decision on pricing and investment on heterogeneous platforms.

목차

Abstract
 1. Introduction
 2. Model Set-up
  2.1. Framework
  2.2. Timing
 3. Model Analyses
  3.1. Consumers’ Decision
  3.2 Sellers’ Pricing Decision
  3.3. Sellers’ Investment Incentive on Heterogeneous Platforms
 4. Conclusions
 Acknowledgements
 References

키워드

저자

• Xuan Jiang [ Huazhong University of Science and Technology Wuhan, 430074, China ]
• Shiming Deng [ Huazhong University of Science and Technology Wuhan, 430074, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605