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중소기업의 핵심역량과 경쟁전략이기업의 경영성과에 미치는 영향
The effects of SMEs' core competency and competitive strategy on their business performance
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- 발행기관
- 한국창업학회 바로가기
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- 간행물
- 한국창업학회지 KCI 등재후보 바로가기
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- 통권
- 제9권 제3호 (2014.09)바로가기
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- 페이지
- pp.154-183
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- 저자
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- 언어
- 한국어(KOR)
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- URL
- https://www.earticle.net/Article/A234504
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- The purpose of this study is to examine the causal relation between SMEs’ corecompetency and competitive strategy, to analyze the effect of competitive strategy ontheir business performance, and therefore to make some contributions academicallyand practically. To this end, 255 SMEs were analyzed for the hypothesis test. As theresult of empirical analysis, it is shown that, regarding the effect of core competencyas an antecedent variable on business performance, SME’s marketing capability andtechnology capability both are not significant to its short-term financial performance. In addition, in terms of the relation between core competency as an antecedentvariable and competitive strategy as an independent variable, SME’s marketingcapability and technology capability both have significantly positive effects on costleadership strategy and differentiation strategy. It is also shown that industrialenvironment as a moderator variable affects partially how SME’s core competency isrelated to its competitive strategy. Moreover, in terms of the relation betweencompetitive strategy as an independent variable and business performance as adependent variable, SME’s competitive strategy affects positively its businessperformance except the effect of cost leadership strategy on customer performance. Based on these relations between core competency, competitive strategy, andbusiness performance, it appears that cost leadership strategy is more suitable forSMEs with relatively high marketing capability, and that differentiation strategy ismore appropriate for those with relatively high technology capability in thecorrelation of strategy with capability. It also indicates that implementing cost leadership strategy relatively stronger rather than differentiation strategy is requiredto achieve high financial performance.
목차
I. 서론
II. 이론적 배경 및 선행연구
III. 연구모형 및 가설 설정
IV. 연구방법
V. 실증분석
VI. 결론
참고문헌
Abstract
키워드
Small and Medium Enterprises Core Competency Industrial Environment Competitive Strategy Business Performance저자
간행물 정보
발행기관
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- 발행기관명
- 한국창업학회 [The Korea Enterpreneurship Society]
- 설립연도
- 2006
- 분야
- 사회과학>경영학
- 소개
- 한국창업학회는 기업가정신, 사회적기업가정신, 조직기업가정신, 국제․지역창업, 기술창업, 문화창업, 비영리창업, 여성창업, 소상공․자영업창업, 중소벤처창업, 창업경영, 창업교육, 창업지원정책, 창업컨설팅, 가족기업, 사회적기업, 벤처캐피탈 등 창업학 및 이와 관련되는 학문의 연구와 적용을 통하여 한국창업학의 발전과 창업정책개발, 국가경제 및 기업의 성장 발전에 기여하며, 회원 상호간의 학술교류와 친목 도모를 목적으로 한다.
간행물
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- 간행물명
- 한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]
- 간기
- 격월간
- pISSN
- 2092-8068
- 수록기간
- 2006~2026
- 등재여부
- KCI 등재
- 십진분류
- KDC 325 DDC 658
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