Earticle

초록

영어

The study intended to investigate mutual relationship between variables and main cause. To this end, theauthor analyzed difference in influences of internet shopping mall attribute on consumer behavior accordingto shopping trend of consumer for cosmetics. As the results of study, it could be known that there wasdifference in influences of internet shopping mall attribute on consumer behavior such as satisfaction androyalty according to shopping trend of consumer for cosmetics. Accordingly, to encourage profit increaseof shopping mall through securing regular customer, it would be necessary to establish segmentedmarketing strategy fit to each market by segmenting market based on shopping trend of consumer ratherthan random marketing strategy for unspecified number of the general public, in order to boost the profitsof shopping malls by attracting loyal customers. Also, it is necessary to set marketing strategies that fit thecharacteristics of shopping malls by establishing relationships with customers. Such study would contributeto comprehensively investigating influences on behavior of consumer for cosmetics on internet, andestablishing differentiated marketing strategy which should be intensely made in internet shopping mall forcontinuously securing regular customer.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 연구내용 및 방법
  1. 연구문제
  2. 측정도구
  3. 자료수집 및 분석
 Ⅲ. 연구결과 및 고찰
  1. 측정변수의 요인 분석 및 신뢰도 검증
  2. 쇼핑성향에 따른 집단 유형화 및 집단별 일반적 특성 차이
  3. 쇼핑성향 유형화에 따른 인터넷 쇼핑몰 속성 차이
  4. 쇼핑성향 집단별 인터넷 쇼핑몰 속성이 소비자 행동에 미치는 영향
 Ⅳ. 결론
 참고논문

키워드

저자

• 서란숙 [ Ran Sug Seo | 호서대학교 항공서비스학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646