Earticle

초록

영어

This study investigated main and interaction effects of the SNS attachment and product satisfaction on motivations for sharing product experiences on SNSs. Based on the literature review, nine constructs of the information-sharing motivation were suggested: knowledge distribution, knowledge storing, nostalgia, enjoyment, expressing positive feeling, expressing negative feeling, symbolic expression, identity seeking and social interaction. The SNS attachment and the product satisfaction were significantly positively associated with motivations for knowledge distribution, knowledge storing, nostalgia, enjoyment and social interaction. The SNS attachment was significantly positively associated with motivations for symbolic expression and identity seeking; however, product satisfaction was not significantly associated with those motivations. There were interaction effects of the SNS attachment and product satisfaction on the motivations for expressing positive feeling and for expressing negative feeling. Results of further analyses indicated that when people had the higher levels of the SNS attachment and product satisfaction, they were more likely to share information on SNSs to express positive feelings, compared to those who had the lower levels of the SNS attachment and product satisfaction. When people had a higher level of the SNS attachment and a lower level of product satisfaction, they were more likely to share information on SNSs to express negative feeling. However, when they had a lower level of the SNS attachment, they were less likely to express negative feeling on SNSs regardless of product satisfaction. Theoretical and managerial implications as well as limitations of the study were discussed.

목차

I. Introduction
 II. Literature Review
  2.1. Motivations for Sharing Product Experiences on SNSs
  2.2. The SNS Attachment
  2.3. Product Satisfaction
 III. Methods
 IV. Results
 V. Conclusion
 REFERENCES

키워드

저자

• Soo Hyun Jun [ Assistant Professor Department of Hotel and Tourism Keimyung University 1095 Dalgubeol-daero, Daegu 704-701, South Korea ]
• Jeonghee Noh [ Assistant Professor Department of Tourism Management Daegu University Jinyang, Gyeongsan Gyeongbuk, 712-714, South Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국경영정보학회 정기 학술대회 [KMIS Conference]

• 간기

  반년간

• 수록기간

  1990~2025

• 십진분류

  KDC 325 DDC 658