Earticle

초록

영어

Trade shows are held on the concrete and real platform and they have more advantageous value of exhibit marketing than online media such as homepage, SNS in the digital era. For this reason, this article focuses on the space, spatial activities of trade show. In this paper, space means the physical environment. With the review and analysis of related literatures, the conceptual framework of space and space activities in trade show is suggested under the environmental psychological theory. For this conclusion, the research is studied on the basis of literature analysis. Firstly, the facilities, so-called as convention & exhibition center are considered as an architectural viewpoint. After the historical review, this study tries to define the typology of trade show centers. Secondly, the trade show layouts by organizers are reviewed and the spatial elements of booths in exhibit marketing are lastly classified. As a conclusion, the article suggests a triangle model for explaining the spaces, spatial activities in trade show with the viewpoint of key stakeholders of exhibition industry.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 무역전시회에서 공간디자인
  1. 전시장
  2. 기획공간으로서 전시회 레이아웃
  3. 전시참가마케팅과 전시부스
 Ⅲ. 결론
 참고문헌

키워드

저자

• 구미정 [ Mi-Jung Koo | 연세대학교 대학원 박사수료 ] 주저자
• 이현수 [ Hyun-Soo Lee | 연세대학교 실내건축학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380