Earticle

초록

영어

The purpose of this study is of to predict the skincare behavior by applying to the skincare behavior the theory of planned behavior, the theory providing the systematic structure for identifying influencers on the human behavior, and making a concrete analysis of influencers on the skincare behavior. The data collected were analyzed with the use of the SPSS 18.0 program and the AMOS 19.0 program. The results were as follows: It was found that skincare knowledge and skincare experience of the factors judged to have an effect on the skincare behavior had a moderating effect in each path. An attempt was made to divide the level of skincare knowledge into the low level and the high level and compare their influence between both groups. As a result, it was found that skincare knowledge had a moderating effect in the relationship of skincare internal control skincare behavioral intentions and external control skincare behavioral intentions. An attempt was made to divide skincare experience into its presence and its absence and compare their influence between both groups. As a result, it was found that skincare experience had a moderating effect in the relationship of skincare internal control skincare behavioral intentions and external control skincare behavioral intentions.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 계획된 행동이론
  2. 피부관리행동의 조절 요인
 Ⅲ. 연구방법
  1. 연구대상 및 자료수집
  2. 측정도구 및 분석방법
 Ⅳ. 연구결과
  1. 확인적 요인분석, 모형검증
  2. 피부관리행동 모형 내 피부관리행동의도와 피부관리행동에 있어서의 조절효과 분석
 Ⅴ. 고찰 및 결론
 참고문헌

키워드

저자

• 이지영 [ Ji-Young Lee | 서원대학교 뷰티학과 ]
• 박길순 [ Kil-Soon Park | 충남대학교 생활과학대학 의류학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646