Earticle

초록

영어

Tourism industry increasingly rely on information technology (IT) to improve the task performance. Many studies suggested that the evidence of IT showed not only task performance improvement but also organizational performance. Drawing from the resource-based view, technology and task fitness, and marketing orientation theories, this study proposes that IT use influences directly the task performance and proved the effectiveness of IT in the organizations of tourism industry. Further, the innovativeness, resources, and marketing orientation are identified as main determinants of IT use. The use of IT can serve as a catalyst in improving task performance for organizations in tourism industry. Based on data collected from surveying people who work in the tourism industry, the present study shed light on these issues. The findings provide a new perspective of IT effectiveness in the tourism industry. Then, we discussed the theoretical and practical implications.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 관광 산업의 정보화
  2.2 자원 기반 이론
  2.3 혁신 이론
  2.4 시장지향성
  2.5 업무 기술 적합이론
 3. 연구 모형 및 가설
  3.1 연구 모형
  3.2 연구 가설 설정
  3.3 연구 조사 방법
 4. 분석 결과
  4.1 측정 변수
  4.2 기초 분석
  4.3 연구 변수의 측정 방법
  4.4 신뢰성 및 타당성 분석
  4.5 가설의 검증
 5. 결론
 참고문헌

키워드

저자

• 구철모 [ Chulmo Koo | 경희대학교 호텔관광대학 부교수 ]
• 이창석 [ Chang Seok Lee | 경희대학교 일반대학원 컨벤션전시경영학과 석사과정 ]
• 정남호 [ Namho Chung | 경희대학교 호텔관광대학 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005