Earticle

초록

영어

For years, businesses have realized that story can persuade customers, familiarize people with the brand or the product, inspire team members and also mean big economic value. Storytelling, however, is regarded as such area depending only on the story director or writer’s creativity and thus minimum efforts have been given to information technology development for supporting business storytelling process. This study aims to review existing information technologies for both traditional and relatively new storytelling genres, and regards their implications when applied to business storytelling. As the result of the qualitative study, three kinds of business storytelling supporting system architectures-brainstorming, writing manin story, participatory storytelling-are suggested and discussions on further works are briefly mentioned.

목차

Abstract
 1. 서론
 2. 스토리텔링 분야의 기존 정보기술들
  2.1 전통적 스토리텔링의 단계별 정보 기술들
  2.2 참여적 스토리텔링 정보 기술들
 3. 비즈니스 스토리텔링 정보 기술의 수요 기능 분석
  3.1 비즈니스 스토리텔링 수요 기능 조사
  3.2 스토리텔링 정보기술 수요기능 분석 결과
 4. 비즈니스 스토리텔링 정보 기술 설계
  4.1 비즈니스 스토리텔링 브레인스토밍 정보기술
  4.2 비즈니스 스토리텔링 아웃라인 개발 정보기술
  4.3 참여적 비즈니스 스토리텔링 정보 기술
 5. 결론
 참고문헌

키워드

저자

• 남양희 [ Yanghee Nam | 이화여자대학교 디지털미디어학부 부교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005