Earticle

초록

영어

This study aimed at examining the structural relationships among policy PR, policy understanding and policy support for the purpose of solving the problem to have the residents’ support for the newly enforced tourism police system. The literature review covered the concepts of tourism police system, policy PR, policy understanding, policy support, and following this, previous researches related to these concepts were discussed. A research model was designed and hypotheses were established based on the characteristics of tourism police system and the previous researches. Survey data were collected from the residents of major tourism districts in Seoul where the tourism police system is in action. For the analysis, a structural equation model method was employed. The results indicated that policy PR of tourism police system did not have significant influence on policy support, but policy understanding of tourism police system had mediation effects on the relationship between policy PR and policy support. In conclusion, this study emphasized that policy understanding of the residents regarding tourism police system is an important mediating mechanism for ensuring the residents’ support, and thereby balanced communication strategies for policy PR should be implemented.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 관광경찰제도
  2. 정책PR, 정책이해 그리고 정책지지
  3. 정책PR, 정책이해 그리고 정책지지 간의 관계 연구
 Ⅲ. 연구설계
  1. 연구모형 및 가설설정
  2. 측정변수의 구성
  3. 자료수집 및 분석방법
 Ⅳ. 분석결과
  1. 표본의 특성
  2. 측정도구의 타당도 및 신뢰도 검증
  3. 가설검증
 V. 결론
 참고문헌

키워드

저자

• 이연택 [ Yountaek Lee | 한양대학교 사회과학대학 관광학부 교수 ]
• 김형준 [ Hyungjoon Kim | 한양대학교 관광학과 박사과정 수료 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338