The aim of this study is to evaluate the economic value of Mudeungsan National Park that has been designated as a national park recently. For doing that the Double-bounded dichotmous choice Contingent Valuation Method(CVM) was adopted to calculate the Respondents` Difference of Willingness to Pay Amount. In particularly, a Comparison of the WTPs according to the payment vehicle(tax/fund) was conducted. Survey was used for over 20 years of age people who were residence in Gwangju and Jeonnam. As a result, a total of 763 questionnaires were used for data analysis. The empirical results of WTP for fund showed that the public value of Mudeungsan National Park was estimated to be 8,541 Won per household. Meanwhile, in case of tax, the value was estimated to be 7,863 won. This means that the whole annual value was calculated 10,280 million won for fund and 9,460 million won for tax. In addition, the result of comparison between WTP Means of fund and tax showed the significant difference and implications of the results were discussed in the conclusion.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 및 모형 1. 무등산 국립공원 2. 조건부가치평가법(CVM)과 이중양분선택 3. CVM 선행연구 Ⅲ. 자료 및 분석 1. 조사설계 2. 분석 결과 Ⅳ. 결론 및 시사점 참고문헌
키워드
Mudeungsan national parkContingent value methodPayment vehicleWTP.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.