Earticle

초록

영어

The purpose of this study is to provide the medical tourism businesses and managers of medical tourism industry with basic materials for an efficient medical tourism management by investigating how the factors of psychological distance in conjunction with selection attributes of medical tourism have an effect on the behavioral intention and also by examining how it is different between Chinese and Russian customers on the determinants of choosing the destination such as Korea. For the purpose of this study, the data was collected from 254 potential Chinese and Russian customers, using multinomial logit model. Results has revealed that the cultural closeness as a factor of psychological distance, medical competency and travelling programs are considered to be the important determinants of destination choice for medical tourism service. In addition, the cultural closeness and medical competency were shown to have signigicant effects on behavioral intention of the potential Chinese customers while the cultural similarity as a factor of psychological distance, medical competency and travelling programs were shown to have signigicant effects on the visiting intention of the potential Russian customers.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 고찰
  1. 의료관광 배경
  2. 심리적 거리
  3. 의료관광의 선택속성
  4. 방문의도
 Ⅲ. 연구모형과 조사설계
  1. 연구모형과 가설
  2. 변수의 조작적 정의
  3. 자료 수집 및 자료 분석방법
 Ⅳ. 실증분석
  1. 표본의 일반적 특성
  2. 측정도구의 타당성 및 신뢰도 검증
  3. 가설 검증
  4. 중국과 러시아의 의료관광 잠재수요자 비교
 Ⅴ. 결론
 참고문헌

키워드

저자

• 김봉기 [ Bongki Kim | 경기대학교 관광전문대학원 관광사업경영 박사과정, 인천의료관광재단 대표이사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338