Earticle

초록

영어

Companies need to secure strong methods of new product development in a rapidly changing competitive environment. They overly focusing on the perception of consumers can not lead radical changes. They need to generate sufficient creative ideas in the early stages of new product development to make radical change. The purpose of this study is to examine the effect of a creative method on the generation of creative ideas. An enhanced creativity method was designed considering existing methodology and cognitive elements. This study specifically focused on team rather than individual level creativity. This arrangement reflects the fact that companies in practice rely on team unit in NPD process. The contribution of the study is two fold : enhancing existing methodology, and testing the effect of conceptual distance on making of creative ideas. The experimental results showed that appropriate conceptual distance help to make best creative output and that ABIS attribute is proved to be more effective than traditional association.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 신제품 개발과 창의성
  2.2 창의성 방법론
 3. 연구 가설 및 방법론
  3.1 연구 가설
  3.2 연구방법론
 4. 연구 결과
  4.1 창의성 방법론의 유효성
  4.2 아이디어 수와 방법론의 유효성
  4.3 창의성과 개념적 거리의 적용효과
  4.4 아이디어 수와 개념적 거리의 적용효과
 5. 결론
 참고문헌

키워드

저자

• 조남재 [ Namjae Cho | 한양대학교 경영대학 교수 ]
• 고대경 [ Dae-Kyung Ko | 산업은행 기술평가부 연구원 ]
• 오승희 [ Seunghee Oh | 한양대학교 경영전문대학원 겸임교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005