Earticle

초록

영어

This study was studied using social commerce for skin care and spa services and satisfaction of consumers’ purchase. This study was analyzed to collect data for 489, aged 20~30’s male and female in Daegu. Through social commerce shopping experience of skin care and spa services, the experience for purchase of the 30’s was higher than the 20’s (p<.01). Also the lower the income, the buying experience was significantly lower (p<.001). Using social commerce buying skin care and spa services for gender, there were significant differences among the reduce cost (p<.01), shopping experience sharing (p<.01), share buy feedback (p<.05), and the preferred of shop located near home (p<.05). Using the social commerce of skin care and spa services for customer satisfaction and repurchase plan results, depending on the age and gender, there were different especially satisfaction of the scheduled time (p<.001). Finally based on the age and the income, correlation between purchasing factors and satisfaction by social commerce on skin care and spa service was analyzed. As a results, sharing of shopping experience by social commerce was highly correlated on younger ages (p<.01). Also the lower the income, costs (p<.05), social commerce buying interest method (p<.001), share the shopping experience (p<.01), time saving (p<.05) showed a high correlation with the item.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성 및 목적
  2. 연구문제
 Ⅱ. 이론적 배경
  1. 소셜 커머스의 개념
  2. 소셜 커머스 유형 및 관련 연구동향
 Ⅲ 연구방법
  1. 연구대상 및 기간
  2. 연구방법
  3. 자료분석
 Ⅳ 연구결과 및 고찰
  1. 소셜커머스의 일반적 이용행태
  2. 소셜커머스를 이용한 피부미용 및 스파 서비스 구매자의 이용행태
  3. 연령 및 소득과 소셜커머스를 이용한 피부미용 및 스파 서비스구매요인 및 만족도 간 상관관계
 Ⅴ. 결론
 참고문헌

키워드

저자

• 박선민 [ Seon Min Park | 경일대학교 뷰티학과 ] Corresponding authors

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646