Animation industry is one of several sections of cultural industry, the major growth industry in china. This study is to analyze the characteristics of development of Chinese animation industry in two categories of governmental policy and economy. First, development of animation industry is characterized by the governmental policy. Chinese animation industry is currently experiencing a rapid developmentbased on the various policies and support. On the statement of ‘Plans for Promotion of Chinese Film & Animation Industry’ by State Administration of Radio, Film, and Television (SARFT) in 2004, governmental support on the section has begun. Starting in 2006, China’s 11th five-Year Plan for National Economic and Social Development (FYP) has enhanced the development of the animation industry. With governmental support, Chinese animation industry has been broadening its boundaries through development of new cultural contents. Second, in economic aspect, derivative products have been developed by the progress ofthe animation industry. Governmental support has brought an industrial conversion focused on Research & Development and Creation, and income increase has resulted in an increased spending on culture. Those changes have led to the development of derivative industries such as animated film, accessory, animated publication industries. Success of the animations has promoted development of the derivative products and enlarged the market size. As a higher value-added business with these huge economic impacts, Chinese animation industry will continue its growth.
목차
1. 서론 2. 애니메이션 산업의 정책적 특징 3. 애니메이션 파생상품과 경제적 효과 4. 결론 참고문헌 논문초록
동북아시아문화학회 [The Association of North-east Asian Cultures]
설립연도
2000
분야
복합학>학제간연구
소개
동북아시아 문화의 다양성과 정체성을 연구 토론하고, 지역내 문화 교류의 다양한 모습을 연구하고 문화변동의 큰 틀을 집적함으로써 우리 민족 문화 및 상대 민족의 문화적 터전을 이해하여 문화공동체적 특성을 계발하고 상호 관련성의 강화를 유도하는 학술활동을 통해 동북아시아의 문화발전에 이바지함.