Earticle

초록

영어

This study was initiated to inquire as to why Wal-Mart failed in the Korean market. For multi- national corporations, environmental differences such as cultural and social differences among countries require business strategies to vary country by country. In Korea, Confucian Ethics are penetrated in every aspect of people’s lives. An important aspect of Confucian Ethics is the role and responsibility of women in society. Considering this, businesses need to understand Korean women’s preferences as consumers and develop business strategies accordingly. This study emphasizes that IS strategy is one component of the business strategy and, as such, must be rooted in business issues. Understanding that IS strategy should fit to national contexts, this study investigates the underlying process in which IT-based strategic capability is developed according to national context to gain competitive advantages.

목차

Abstract
 1. Introduction
 2. Strategic Capability : Resource-Based View
 3. IS/IT Alignment in Global Environment
 4. Case of COMPANY C
  4.1 Background of the Mother Company
  4.2 Supplier-Side Experience of the CIO
  4.3 Opening of COMPANY C
  4.4 Demand-Side Experiences of the CIO
  4.5 Years of the Changes
  4.6 Confucian Ethics and Korean Women
  4.7 Strategic Alignment
  4.8 Major Competitor : Wal-Mart Korea
 5. Case Findings
  5.1 Market Orientation
  5.2 Alignment of Business and IS Strategies.
  5.3 CIO Leadership
  5.4 Shared Domain Knowledge between Business and IT Executives
 6. Conclusions
 References

키워드

저자

• Gyeung-Min Kim [ College of Business Administration, Ewha Womans University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005