Earticle

초록

영어

With a focus on Facebook, the most popular social network service (SNS), this research tried to find out which type of motivation makes users to spend more time on the SNS and in the same vein, which type of motivation makes users to believe that they will continue to use the SNS. The result shows that the need for play (entertaining) and image as social reputation affect the current amount of use, while the needs for information search, building relationship, and entertainment would make them continue to use.

목차

Abstract
 1. Introduction
 2. Social Network Service
 3. Motivation to Use SNS
  3.1 Personal Motivators
  3.2 Socially Influenced Motivators
 4. Research Model and Method
  4.1 Research Model
  4.2 Measurement of Variables
 5. Research Results
  5.1 Nature of Sample and Validity of Measure
  5.2 Results of Hypotheses Tests
 6. Conclusion
 References
  Result of Factor Analysis

키워드

저자

• Namjae Cho [ Professor, School of Business, Hanyang University ]
• Geonil Ko [ Researcher, Korea Electronics Technology Institute ]
• Seunghee Oh [ Adjunct professor, Global Graduate School of Business, Hanyang University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005