Earticle

초록

영어

Super Supermarkets (SSMs) have brought important changes to public consumption patterns in using commercial facilities. In this research, location characteristics and types of SSMs are investigated to identify the changed consumer pattern. Following are the findings of this research. First, according to the analysis result, the demographic attribute is the most important factor in the locational decision. However, this research also identify that there are other location characteristics, and that through these factors, location types can be distinguished. Second, the analysis of store choice criteria for respective SSM location types suggests that consumers' selection standards change based on the location types. Third, by investigating influence of consumer's store choice criteria on consumer satisfaction and intention of a return visit, this study identifies that quality of goods and services of a store affect consumer satisfaction to a limited extent. Meanwhile, the most influential factor of consumer satisfaction turns out to be accessibility. Furthermore, the consumer satisfaction is identified as the most important factor in revisit intention.

목차

Abstract
 1. 서론
  1.1. 연구의 배경 및 목적
  1.2. 연구의 범위 및 방법
 2. 관련개념 및 선행연구 고찰
  2.1. 기업형 슈퍼마켓
  2.2. 선행연구 고찰
 3. 분석의 틀
  3.1. 분석 과정
  3.2. 변수 설정
  3.3. 가설 설정
 4. 실증분석
  4.1. 입지특성 및 입지유형 분석
  4.2. 소비자 이용행태 분석
 5. 결론
 주
 참고문헌

키워드

저자

• 이민규 [ Lee, Min-Kyu | 한양대학교 도시공학과 석사 ] 주저자
• 김흥순 [ Kim, Heung-Soon | 한양대학교 도시공학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국지역개발학회지 [Journal of the Korean Regional Development Association]

• 간기

  연5회

• pISSN

  1225-9055

• 수록기간

  1989~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 322 DDC 330