Earticle

초록

영어

The advances of ICT technologies and electronic display make it possible to provide digital signage services. Nowadays, the market of digital signage keeps getting bigger with the addition of newly advanced techniques. In contrast to existing signage solutions that just only provides uni-directional information, digital signage can provides bi-directional service that makes it possible interaction with users and provide more accurate audience response information to the advertisement contents providers. In this paper, we describe interfaces that audience measurement will be occurred and audience measurement related procedures.

목차

Abstract
 1. Introduction
 2. Audience Information and Interfaces for Audience Measurement ofDigital Signage Services
  2.1. Types of Audience
  2.2. Types of Digital Signage Terminal
  2.3. Purpose of Advertising Contents
  2.4. Audience Information of Digital Signage
  2.5. Interfaces with Audience and Terminal
 3. Digital Signage Service Procedures with Audience Measurement
 4. Audience Measurement Procedures
  4.1 Acquaintance of Raw Data
  4.2. Audience Information through Analysis of Raw Data
  4.3. Privacy Protection
 5. Conclusions
 Acknowledgements
 References

키워드

저자

• Wook Hyun [ Electronics and Telecommunications Research Institute Daejeon, Republic of Korea ]
• MiYoung Huh [ Electronics and Telecommunications Research Institute Daejeon, Republic of Korea ]
• SeungHei Kim [ Electronics and Telecommunications Research Institute Daejeon, Republic of Korea ]
• ShinGak Kang [ Electronics and Telecommunications Research Institute Daejeon, Republic of Korea ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Control and Automation

• 간기

  월간

• pISSN

  2005-4297

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605