Earticle

초록

영어

This paper selects Chinese real estate enterprises as objects of study and obtains large sample data by investigation. Studying the relations among E-commerce application, enterprise sustainable competitiveness and enterprise performance, the paper finds the influence path as well as the influence intensity among them by employing partial least squares (PLS) structural equation modeling. Research findings show that information communication, inner management, purchasing logistics, and network marketing are beneficial to enterprise sustainable competitiveness and the improvement of enterprise performance. Further management suggestions are provided in the later part of the paper.

목차

Abstract
 1. Introduction
 2. Theoretical Basis and Model Building
  2.1. Theoretical Basis
  2.1. Model Building
 3. Research Design
  3.1. Scale Design
  3.2. Research Method
  3.3. Sample Characteristics
  3.4. Research Bias Analysis
 4. Empirical Study
  4.1. Validity and Credit Analysis
  4.2. PLS Regression Analysis
 5. Discussions and Management Suggestions
  5.1. Findings
  5.2. Management Suggestions
 6. Conclusion and Limitations
 References

키워드

저자

• Yiwei Wang [ School of business, Central South University Central South University ]
• Hui Lv [ Graduate School of translation and interpretation, Tianjin Foreign Studies University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605