Earticle

초록

영어

Recently, the domestic smart phone market entered the growth stage after its introductory phase. As the market for smart phone devices grew rapidly, more attention had been paid to mobile application market as well. Combined with smart phone functions, mobile application creates a synergy with its various functions and by extending contents infinitely. Ultimately, it creates an effect of retaining customers under our company's service area. Thereby, in perspective of the company, the expansion of application store is one of the most crucial factors that dictates the retention of existing customers, the securement of new customers, the company's survivor in competitive smart phone operating system market. This study derived variables from various pilot studies under the judgement that service quality of App Store would affect customer satisfaction and continuance intention of smart phone by applying e-SERVQUAL which checked Internet service quality for the application market place App Store. The samples consist of 232 survey data drawn from a smartphone users. The collected data were analyzed by SPSS 18 and AMOS 18. In the results of the reliability and validity test, all were found reliable, and all items were included. The test using Structural Equation Modeling supports 9 of 11 hypotheses. Hence, given the current circumstances of user increase and fierce competition among vendors, this study aims to provide effective marketing strategies for companies, presenting important indicators that suggest ways to sustain the use of smartphone and maintain and expand smartphone users.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
 III. 연구 설계
 IV. 실증분석
 V. 결론
 참고문헌
 

키워드

저자

• 정지희 [ Ji-Hee Jung | 경상대학교 대학원 경영학과 박사과정 ] 제1저자
• 정기한 [ Ki-Han Chung | 경상대학교 경영대학 경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658