Earticle

초록

영어

The identified research result can be outlined more specifically as follows: first, informativeness of SNS was giving positive impact to some degree on the user satisfaction; second, connectivity of SNS was giving very positive impact on the user satisfaction; third, accessibility was giving very positive impact on the user satisfaction; forth, usability of SNS was giving very positive impact on the user satisfaction; fifth, amusement of SNS was giving very positive impact on the user satisfaction; the satisfaction level of SNS users gave positive impact on the further intention of SNS users. It was identified, however, that interactiveness of SNS was the factor that did not give much impact on the user satisfaction. This result comes from the analysis that SNS is convenient to actively explore and get further information that users wish to find, while they are insufficient in function to provide the information other users require or exchange information among users through the SNS.

목차

Abstract
 1. 서론
 2. SNS에 관한 문헌연구
  2.1 SNS 특성에 관한 선행 연구
  2.2 이용자 만족도에 관한 선행연구
 3. 연구모형 및 가설의 설정
  3.1 연구모형의 설계
  3.2 연구가설의 설정
  3.3 자료의 수집 및 분석 방법
 4. 자료분석 및 가설검정
  4.1 응답자의 인구통계학적 특성
  4.2 신뢰성 분석 및 요인 분석
  4.3 상관관계분석
  4.4 가설의 검정
  4.5 분석결과 요약
 5. 결론
  5.1 연구결과의 요약
  5.2 시사점 및 향후 연구방향
 참고문헌

키워드

저자

• 김병곤 [ Byung Gon Kim | 남서울대학교 경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005