Earticle

초록

영어

Domestic digital signage industry has been growing in line with the Internet and intelligent devices like smart phones. However, policies for digital signage need to be supplemented because existing policies are only focused on regulations for outdoor advertisements. Moreover, while digital technologies have been developed, there are few contents technologies to support the digital technologies. In this context, this research aims to identify the problems in relation to the domestic digital signage industry and seek for measures to solve the problems. Various case studies and literature review were conducted to identify problems in terms of policy, technology and service, and measures for revitalizing the digital signage industry were suggested. The research is expected to help digital signage to serve as new convergence media available for customization targeting and user participation.

목차

Abstract
 1. 서론
 2. 국내 디지털 사이니지 산업 현황과 활성화 방안
  2.1 디지털 사이니지 정의
  2.2 국내 디지털 사이지니 산업 현황
  2.3 국내 디지털 사이니지 현황과 문제점
  2.4 국내 디지털 사이니지 활성화 방안
 3. 결론
  3.1 요약
  3.2 연구의 한계점 및 향후 연구방향
 참고문헌

키워드

저자

• 김지연 [ Ji-Yeon Kim | 성균관대학교 경영전문대학원 석사과정 ]
• 김종욱 [ Jong-Wook Kim | 성균관대학교 경영대학 교수 ] 교신저자
• 김재범 [ Jae-Bum Kim | 성균관대학교 경영전문대학원 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005