Earticle

초록

영어

We suggest that cultural differences among nations should have a significant impact upon the exports of Korean broadcasting contents due to the fact that production and consumption of the contents are influenced by their own cultural aspects. Based on Hofstede’s cultural dimensions frequently cited in the literature, we perform empirical analysis to identify the impact of cultural dimensions upon the export amounts by investigating four-year export data of Korean broadcasting industry. In our research model, Hofstede’s cultural dimensions and GDP per capita are independent variables and a genre of broadcasting contents is used as a moderating variable. We find in our analysis that three cultural dimensions such as individualism, uncertainty avoidance, masculinity significantly affect the export amount but do not find the impact of power distance.

목차

Abstract
 1. 서론
 2. 선행 연구
  2.1 국제 거래 원리 및 선행연구
  2.2 Hofstede의 비교문화 모형
 3. 연구모형 및 가설설정
  3.1 연구모형
  3.2 가설설정
 4. 실증 분석
  4.1 자료수집 및 변수의 조작적 정의
  4.2 분석 방법
 5. 연구 결과
  5.1 분석 결과
  5.2 가설 검증
 6. 결론
  6.1 시사점
  6.2 방송 콘텐츠 수입 기준의 개선방향
  6.3 향후 연구방향
 참고문헌

키워드

저자

• 김태하 [ Tae Ha Kim | 중앙대학교 경영학과 부교수 ] 주저자
• 오민진 [ Min Jin Oh | 중앙대학교 경영학과 석사 ] 공동저자
• 김태준 [ Tae Jun Kim | 중앙대학교 경영학과 박사 ] 공동저자
• 임병하 [ Byung Ha Lim | 중앙대학교 경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005