Earticle

초록

영어

As social media such as facebook and twitter is widespread, social commerce appears as a new way of e-commerce. Social commerce is a subset of electronic commerce that involves using social media that supports social interaction and user contributions. From the understanding of social commerce and literature review, we deduced the research model that relationship, collectivism, convenience, usefulness, low price, reputation, and rapidness have influence on satisfaction and repurchase intention. As a result of data analysis, relationship, convenience, usefulness, low price, and rapidness had influence on satisfaction and repurchase intention. And collectivism had influence on relationship. But reputation did not have influence on satisfaction. The focus of this study is on the effect of relationship and collectivism on satisfaction and repurchase, because relationship and collectivism is the major feature of social commerce. Succinctly speaking, collectivism affects relationship among users, in turn, relationship affects satisfaction and repurchase intention. This study gives a contribution to business. Business related with social commerce has to make a business strategy for managing relationship and consider collectivism tendency for selecting target customer.

목차

Abstract
 1. 서론
 2. 선행연구
  2.1 SNS
  2.2 소셜 커머스
 3. 연구모형과 연구가설
  3.1 연구모형
  3.2 연구가설
 4. 연구방법론
  4.1 데이터 수집 
  4.2 측정척도 개발
 5. 가설검증 및 분석결과
  5.1 측정모형
  5.2 구조모형
  5.3 연구결과의 논의
 6. 결론
 참고문헌

키워드

저자

• 왕우 [ Yu Wang | 충북대학교 경영정보학과 석사과정 ]
• 권순동 [ Sun-Dong Kwon | 충북대학교 경영정보학과 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005