Earticle

초록

영어

The purpose of this study is to investigate the research model attempting to explain factors influencing consumers' attitude towards Smartphone adoption and behavioral intention to use a Smartphone. The 357 sets of data are tested against the model using SEM (structural equation model). The research results reveal that organizational and social influences, consumers' self-actualization, and trust affect consumers' attitude towards Smartphone adoption, and behavioral control influences behavioral intention. Implications of the findings suggest that Smartphone should be approached with a holistic view, suggesting that Smartphone research should emphasize Smartphone as a convergent device including both hardware and software with services and applications. Research results are discussed, and limitations of the current study and future research are presented.

목차

Abstract
 1. Introduction
 2. Theoretical Background
  2.1 TRA / TPB / TAM
  2.2 Self Actualization
  2.3 Organizational Support
  2.4 Social Influence
  2.5 Trust
  2.6 Behavioral control
  2.7 Attitude and Behavioral Intention
 3. Research Methodology
 4. Results and Discussion
 5. Conclusion, Limitations and Further Studies
 References

키워드

저자

• Miyoun Park [ Master’s course at Chung-Ang University ]
• Zhenbao Sun [ Master’s degree at Chung-Ang University ]
• Kumju Hwang [ An assistant professor of Marketing at the Department of Business Administration at Chung-Ang University ] Corresponding author
• Il-han Lee [ A lecture professor of Business and Economics at the Department of Business Administration at Chung-Ang University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005