Earticle

초록

영어

Competition to attract customers to the increase of the golf club, but the less people enjoying golf for a variety of issues, including the economic downturn, so golf is going deepened. Therefore, the local golf club is faced with the difficulty of management. In the case of the golf club human resource is the most important factor, because it has a high labor intensive nature of the industry as a type of facilities and services on the basis of intangible human resources. In this paper, to confirm the internal marketing activities and internal service quality, basic premise is that for an external customer satisfaction, internal customer satisfaction should be preceded, and try to analyze these execution factors on job satisfaction and customer orientation, either directly or indirectly affected. The empirical results, the management support in the internal marketing activities were the factors affecting the intrinsic job satisfaction, and the internal service quality were factors affecting employees of the intrinsic job satisfaction and extrinsic job satisfaction.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 내부마케팅
  2.2 내부서비스품질
  2.3 직무만족
  2.4 고객지향성
 3. 연구모형 및 가설
  3.1 연구모형
  3.2 가설설정
 4. 실증분석
  4.1 자료수집 및 표본 특성
  4.2 타당성 분석
  4.3 신뢰성분석
  4.4 연구모형의 가설검정
 5. 결론
 6. 참고문헌

키워드

저자

• 김용범 [ Young Bum Kim | 한국교통대학교 경영학과 ]
• 류인모 [ Ryu In Mo | 한국교통대학교 경영학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회 학술대회논문집

• 간기

  부정기

• 수록기간

  1999~2022

• 십진분류

  KDC 530 DDC 620