Earticle

초록

영어

Kim, Dae-Young. 2013. Analysing Connection of Metaphor and Irony in Advertisements. Korean Journal of Linguistics, 38-3, 519-546. Within a pragmatic perspective (i.e. the Relevance Theoretical approach), this paper aims to examine and analyse a case of interactions by metaphor and irony, which I call connection. Whereas metaphor occurs at the conceptual level and relies on the inference from the similarity between two different entities or experiences (Lakoff and Johnson 1980), irony is elicited by the speaker's mentioning or copying another's statement and rejecting or dissociating himself from the opinion or the thought communicated by that statement (Sperber and Wilson 1981, 1995). This difference between metaphor and irony has made most previous pragmatic studies treat them in a separate way. However, sometimes metaphor and irony come together particularly in advertisements. One way in which metaphor and irony can do so is that they are explicitly or implicitly connected by a connective (e.g. but) and collaborate with each other, in order to achieve successful communication. (University of Sussex)

목차

Abstract
 1. Introduction
 2. RT Accounts of Metaphor and Irony
  2.1 Metaphor as the Result of 'Loose Talk' and 'Ad Hoc Concept Construction'
  2.2 Irony as 'Echoic Mentioning + Rejection or Dissociation'
 3. Analysing Connection of Metaphor and Irony
  3.1 Two Types of Using But
  3.2 Two Types of Connection
 4. Conclusion
 References

키워드

저자

• Dae-Young Kim [ University of Sussex ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  언어 [Korean Journal of Linguistics]

• 간기

  계간

• pISSN

  1229-4039

• 수록기간

  1976~2017

• 등재여부

  KCI 등재

• 십진분류

  KDC 710 DDC 195