Earticle

초록

영어

This research has aimed to identify the priority of overseas marketing assistance system for the export marketing activation on small business in Gwangju area. The Analytic Hierarchy Process(AHP), introduced by Satty (1970) is a decision technique has been applied to private and public sectors and to group decision problems. The priority of the upper layer captured in order that improve the overseas marketing ability of export SMEs (0.620), support on overseas general marketing(0.284), improve of export competitiveness on SMEs(0.096). In addition, overall priority analyzed in order that operation of commerce doctor system on SMEs(0.329), export commercialization of export starter enterprises(0.174), activation of FTA utilization support center(0.167), upbringing of global trade expert(0.093), support on individual buyers invitation(0.059), dispatch of trade mission group(0.050), support on international standards acquisition(0.048), promotion of trade professional education(0.031).

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 광주의 중소기업과 수출입 현황
 Ⅲ. 광주 중소기업 수출마케팅 지원의 우선순위 분석
 Ⅳ. 광주 중소기업의 수출마케팅 활성화 방안
 Ⅴ. 요약 및 결론
 참고문헌

키워드

저자

• 임준형 [ Jun-Hyeong Lim | 조선대학교 무역학과 초빙객원교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380