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Taiwanese Culture Creative Industry Empirical Study - Based on a case study of a hundred-year-old bakery in Taiwan -
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- 발행기관
- 한국일러스트레이션학회 바로가기
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- 간행물
- 일러스트레이션 포럼 KCI 등재 바로가기
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- 통권
- Vol.35 (2013.06)바로가기
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- 페이지
- pp.79-90
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A202439
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4,300원
원문정보
초록
- 영어
- As globalization goes around the world, Taiwanese industry advantages have been taken over by other countries. A competition crisis Taiwanis facing now is a lack of product characteristics. A cultural creative industry, combined with creativity, applied in the product development or daily lives, is the key factor to new business opportunities. On the other hand, entrepreneurs set their ultimate goal as "sustainable development". This study aims to analyze the reasons to a hundred-year-old bakery, which stands firmly in the fast-changing market with its "soft ability."Through an interview with the hundred-year-old bakery owner in Taipei, Taiwan, this study gives the reasons to its sustainable development. 1. A tendency to innovate—in means of product packaging, television series product placement practices. 2. Well-being of employees. 3. Contribution to social welfare activities and to the society. 4. Positive attitudes toward market demands and fearless to change. This study concluded four assumptions for further studies, and last, it attempts to explore its academic contribution.
목차
(Abstract)
中文摘要
1. Introduction
2. Literature Review
2.1. Culture Creative Industries
2.2. Century Business
2.3. Taiwanese Century Business
3. Study Method
3.1. Research Object
3.2. Credibility of Research Analysis
4. Research Result
4.1 Management Strategies, Management Spirit and Problem solving
4.2 Harmony inside of a business
4.3 Enterprise Feedback
4.4 Sustainable Management, creating the next business century
5. Conclusion and Suggestions
References
Online Resources
Appendix
키워드
Cultural Creative Industries Hundred-year-Old Enterprise Sustainable Development Li Ting Xiang Bakery 文化創意産業 百年企業 永續經營 李亭香餠店저자
간행물 정보
발행기관
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- 발행기관명
- 한국일러스트레이션학회 [The Society of Illustration]
- 설립연도
- 2000
- 분야
- 예술체육>디자인
- 소개
- 일러스트레이션학회는 일러스트레이션분야를 학문적으로 깊이있게 연구하고, 학회지를 통한 학술논문발표와 학술대회를 통하여 한국 일러스트레이션 교육의 질적향상과 국제적 학술교류 및 일러스트레이터의 자질향상 등을 목적으로 한다.
간행물
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- 간행물명
- 일러스트레이션 포럼 [Journal of The Korean Society of Illustration Research]
- 간기
- 계간
- pISSN
- 1738-1541
- 수록기간
- 2000~2026
- 등재여부
- KCI 등재
- 십진분류
- KDC 657 DDC 741
이 권호 내 다른 논문 / 일러스트레이션 포럼 Vol.35
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