Earticle

초록

영어

In this study, by selected as research for Park Geunhye is a female president of South Korea's first analyzes the hair fashion and style of President Park, to analyze the image strategy of politicians from the viewpoint of appearance, political histological there is a purpose to present a way to expand the scope of the study, to produce a style strategically by the role or situation. In order to support the theoretical considerations in research methods, in the empirical analysis tool with the literature research through domestic books, papers, publications, and Internet resources, and is published in various articles and official website steel cut photos of Park Geunhye President It collects and photos were, and utilizing a picture of total 26 points. The scope of the study, the data up to the point of 10 days of May 2013 when you have a political introduction to officially become the 15th Member of Parliament in 1998 of the First Lady age of about five years from 1979 to 1974 were collected. Results of the study, Park Geunhye President, is considered to have direct a strategic fashion that matches the status to female president of South Korea's first. However, pointed out that there is a limit in terms of hair style is that it does not change much for decades is also out. In conclusion, for me president individual, and me to have a chance to be able to try various changes and more style of President Park who prefer the product of domestic middle and low price, the public's attention to this downturn in the present study It seems there is a purpose that would support the fashion industry of domestic fell into, rather than to interpret the style simply, that there is great significance in analyzing from a variety of angles depending on the role and status. However, the fact that research on the activities of the inside and outside of the President Park after taking office has not been actively in the time of the present study, there is also limitation that is not uniform throughout the body a picture of all, the study of the future, the research It is expected that it can be spread more range and make research more objective.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 정치인 이미지 전략 사례
  2. 박근혜 대통령의 성장배경 및 패션
 Ⅲ. 본론
  1. 퍼스트레이디 당시의 패션 및 헤어스타일 분석
  2. 정치 활동 당시의 패션 및 헤어스타일 분석
  3. 대통령 취임 이후의 패션 및 헤어스타일 분석
 Ⅳ. 결론
 참고문헌

키워드

저자

• 윤나리 [ Na-Ri Yoon | 서경대학교 대학원 미용예술학과 ]
• 임선희 [ Sun-Hee Lim | 서경대학교 대학원 미용예술학과 ]
• 진용미 [ Yoon-Mi Jin | 서경대학교 미용예술학과 교수 ] Corresponding auther

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646