Earticle

초록

영어

This study is analyzed to collect data for 472 female college students attending University in Seoul. According to the Transtheoretical model, Divided into 5 groups of female college students, we compared and analyzed the consumer response of cosmetics 4P, such as cosmetic purchase characteristics, cosmetics products, prices, advertising, point of purchase and so on. According to the results of this study, conclusions and discussion are as follows. First, the result of investigation of the use of cosmetics on the makeup of Female University Students, Using of the Color cosmetics intend to increase according to high monthly income, pin money and unmarried woman. Second, in all groups, the places of cosmetic purchase were intend to increased department store, cosmetic brand shop, and cosmetics supply. Third, in all groups, the preference in the selection of color cosmetics were high of BBcream and foundation. In addition, on the basic cosmetics selection, cleanser and toner/lotion items had high purchasing preferences. Fourth, in the color cosmetics using group, satisfaction of cosmetics were high. Fifth, in the group of preparations on color cosmetics had more impulsive cosmetic buying tendency. Finally, high income and pin money lead the purchase of cosmetics in department stores. On the other hand, the purchase of brand shops and cosmetics shops were increased in the lower income levels, and a pin money.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성 및 목적
  2. 연구문제
 Ⅱ 이론적 배경
  1. 범 이론적 모델의 정의
  2. 화장품 구매행동에 대한 범 이론적 모델의 적용
 Ⅲ 연구방법
  1. 연구대상 및 기간
  2. 연구방법
  3. 자료분석
 Ⅳ 연구결과 및 고찰
  1. 범 이론적 모델에 따른 화장품구매행동
  2. 소득에 따른 화장품 구매요인의 우선순위 및 상관관계
 Ⅴ. 결론
 감사의 글
 참고문헌

키워드

저자

• 박선민 [ Seon Min Park | 경일대학교 뷰티학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646