Earticle

초록

영어

This paper investigated the difference and correlation of satisfaction by facial area, appearance care motives and permanent makeup behaviors of female consumers in 20s to 40s. For the satisfaction on facial area by age, the subjects in their 20s who were very interested in the trend or image change showed low satisfaction on the facial area which was linked to the appearance care behaviors and high satisfaction on the areas which were highly related to aging. The subjects in their 40s showed higher satisfaction on facial area than other age groups as the age group which had more importance on life value or health with lower emphasis on appearance. The change of attraction was the highest motive among all subjects from 20s to 40s for the appearance care motives. It indicated that the subjects considered the appearance care to look attractive as the very important element regardless of ages. For the permanent makeup behaviors, the subjects in their 40s felt the most keenly of the necessity of permanent makeup to improve their images in interpersonal relationship as their social activities became more vigorous. For the correlation between satisfaction by facial area by age and permanent makeup behaviors, the correlation in skin satisfaction was found among the subjects in 20s and 40s. The higher the face satisfaction was, the more it had significant impact on the permanent makeup behaviors. In the correlation between appearance care motives by age and permanent makeup behaviors, the subjects from 20s to 40s showed very high correlation. In accordance with the analysis results, the permanent makeup strengthened the change of attraction and self-satisfaction and had positive influence on interpersonal relationship. The results verified that the satisfaction of female consumers by facial area and appearance care motives had the significant impact on the permanent makeup behaviors. Furthermore, the face satisfaction, appearance care motives and permanent makeup behaviors in the subjects from 20s to 40s were influenced by the interest on appearance and social activity. Accordingly, it was proved that the permanent makeup was recognized as the new kind of appearance care by female consumers.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구문제
  2. 조사대상 및 기간
  3. 얼굴부위별 만족도측정
  4. 외모관리 동기측정
  5. 퍼머넌트메이크업 행동측정
  6. 자료 분석방법
 Ⅲ. 연구결과 및 고찰
  1. 연령에 따른 얼굴부위별 만족도, 외모관리 동기, 퍼머넌트 메이크업 행동
  2. 연령별 얼굴부위별 만족도와 퍼머넌트메이크업 행동간의 상관관계
  3. 연령별 외모관리 동기와 퍼머넌트메이크업 행동 간의 상관관계
  4. 연령별 퍼머넌트메이크업 소비실태
 Ⅴ. 결론
 참고문헌

키워드

저자

• 권우영 [ Woo-young Kwon | 동의과학대학교 미용계열 ]
• 박옥련 [ Ok-lyun Park | 경성대학교 의상학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646