Earticle

초록

영어

The purpose of this study is to analyze the effects of perceived service quality on customer satisfaction and intention to recommend in golf club members and present the importance of service quality. A questionnaire survey was conducted with members of five golf clubs located in Jeollanam-do. 220 questionnaires were used for the final statistical processing. The findings were as follows. First, the regression analysis of perceived service quality and customer satisfaction in golf club members suggested that the tangibles, reliability, assurance, and empathy of service quality had a statistically significant effect on customer satisfaction. Second, the regression analysis of perceived service quality and intention to recommend in golf club members suggested that the responsiveness of service quality had a statistically significant effect on intention to recommend. Finally, the regression analysis of perceived customer satisfaction and intention to recommend in golf club members suggested that customer satisfaction had a statistically significant effect on intention to recommend.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 자료처리방법
 Ⅲ. 연구결과
  1. 상관관계분석결과
  2. 지각된 서비스품질과 고객만족의 관계
  3. 지각된 서비스품질과 추천의도의 관계
  4. 고객만족과 추천의도의 관계
 Ⅳ. 논의
 V. 결론 및 제언
 참고문헌

키워드

저자

• 문병일 [ Moon, Byoung-Ill | 전남대학교 ]
• 이계윤 [ Lee, Kye-Yun | 전남대학교 ]
• 김백윤 [ Kim, Baek-Youn | 전남대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  골프연구 [Journal of Golf Studies]

• 간기

  계간

• pISSN

  1976-2380

• eISSN

  2713-9565

• 수록기간

  2007~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 695 DDC 796