Earticle

초록

영어

The purpose of the study was to find out some actual states qualities of consumers using of online mall users, as well as the factors that affect consumer satisfaction. A survey for this research was formed in order to find the consumer group between the ages of 20 and 30 who have experiences shopping online. From August 5th, 2002 to August 24th 2002, 424 were actually used tot this research The major results of the research were as follows. First, out of the people of the ages 20 to 30, the average age of people that actually purchase the online products was 27.7, and most were either office workers or students. Most of these people have purchased more than S products within a year, and won. Furthermore, 71.9% of the payments were made using credit cards. The average days of using the Internet per week was 5.4 days, the average duration of utilization was 4 years, the average hours spent per day was 2 hours and 9 minutes, and the average time spent on searching information was 31 minutes per day. These peoples ability to put Internet to a practical use, their ability to use the information effectively, and the dangers of the Internet have received 3.66, 3.99, and 3.14 points out of the 5-point scale. In addition, the information search using the Internet received 3.44 points, and the consumer satisfaction received a fairly high score of 3.33 points. Second, the information searching factors involving the society and the Interact have showed efficiencies in people that received university education, people that purchase more than 3 products online per year, people that spend more than 100,000 won per year, and the people that make use of the Internet more often. Third, the customer satisfaction on Internet malls was greater in people that purchase more than 3 products, spend more than 100,000 won per year, make effective uses of the Internet, and Dow about the importance of the information search of the Internet. Fourth, the factors that affect customer satisfaction were the effectiveness of the Internet for searching information, the dangers of the Internet, and the hours spent on the Internet. The more uses of the Internet one makes, the less dangers one encounters, and the less one spends time on the internet, the higher ones customer satisfaction is was proven by this research.

목차

Abstract 
 I. 서론
 II. 이론적 배경
  1. 인터넷 정보탐색
  2. 인터넷 쇼핑에 대한 소비자 만족도
 III. 연구방법
 IV. 연구결과 및 논의
  1. 20~30대 인터넷 쇼핑몰 이용자의 일반적 경향
  2. 20~30대 인터넷 쇼핑몰 이용자의 사회ㆍ인구학적 변인과 인터넷 관련변인에 따른 인터넷 정보탐색 유용성
  3. 20~30대 인터넷 쇼핑몰 이용자의 사회ㆍ인구학적 변인, 인터넷 관련변인과 정보탐색 유용성에 따른 소비자 만족도
  4. 인터넷 쇼핑에 대한 소비자 만족도에 영향을 미치는 제변인
 V. 결론 및 제언
 참고문헌

키워드

저자

• 계선자 [ Sun-Ja Kye | 숙명여자대학교 가정아동복지학부 교수 ]
• 김인옥 [ In-Ok Kim | 숙명여자대학교 대학원 가정관리학과, 주저자 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  가족자원경영과 정책(구 한국가족자원경영학회지) [Journal of Family Resource Management and Policy Review]

• 간기

  계간

• pISSN

  1738-0391

• eISSN

  2713-9662

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 590 DDC 640