Earticle

초록

영어

The purpose of this study was to examine the purchase behaviors of those who are consistently using Green cosmetics. In order to identify this purpose, this study compared the consumer characteristics among on-going users of green cosmetics, temporary users, and those who have never used the green cosmetics. Also, this study compared the decision making process between on-going users and temporary users. The data were obtained from a questionnaire completed by women who lived in Seoul (N=362), and were analyzed by t-tests, chi-square test, and ANOVA. The findings of this study are as follows: First, unmarried women aged in 20s and those who have higher education, higher incomes and their own houses were more likely to use Green cosmetics consistently. Second, those who were more interested in environmental problems were more likely to be on-going users of Green cosmetics. Third, those who in on-going group were more likely than temporary group to make internal search, while temporary group was more likely to depend on information obtained from their friends or relatives. Also, on-going group considered alternative criteria more than do temporary group.

목차

Abstract 
 I. 서론
 II. 선행연구 고찰
  1. 환경친화화장품의 개념
  2. 환경친화화장품의 특성 및 시장현황
  3. 환경친화제품 구매와 관련된 변인
  4. 화장품 구매와 관련된 변인
 III. 연구방법
 IV. 연구결과 및 논의
  1. 조사대상자의 일반적 특성
  2. 환경친화화장품 구매수준에 따른 소비자특성 비교
  3. 환경친화화장품 일시적 구매집단과 지속적 구매집단의 구매행동 비교
 V. 요약 및 결론
 참고문헌

키워드

저자

• 문숙재 [ Moon, Sook Jae | 이화여자대학교 소비자인간발달학과 교수, 대표저자, 연락저자 ]
• 차경욱 [ Cha, Kyung-Wook | 성신여자대학교 가족문화소비자학과 전임강사 ]
• 김정윤 [ Kim, Jeong Yun | 이화여자대학교 소비자인간발달학과 석사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  가족자원경영과 정책(구 한국가족자원경영학회지) [Journal of Family Resource Management and Policy Review]

• 간기

  계간

• pISSN

  1738-0391

• eISSN

  2713-9662

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 590 DDC 640