Earticle

초록

영어

Geographic location is one of the key factors in successful retail management. This study attempts to define the components of the online location based on existing research about geographic, retail locations while demonstrating how these components influence the attractiveness of the site. In conclusion, this study analyzes the location by presenting the components that determine the attractiveness of the online shopping mall. Furthermore, our model has shown that there is a more significant relationship between the community linked shopping sites than the open market shopping sites. This is due to the ease of access and active interaction between the customers. This research can show how online shopping mall can attract customers to their site in terms of location in cyber space. Customer's perceived accessibility and perceived between centrality affect attractiveness of online shopping mall. Online shopping mall's high level of source credibility, connectedness, social presence, compatibility can enhance the attractiveness of that site.

목차

Ⅰ. 서론
 Ⅱ. 연구의 배경
  2.1 이론적 배경
  2.2 연구 개념의 정의
 Ⅲ. 실증연구
  3.1 연구모형 제시 및 가설 설정
  3.2 변수의 조작적 정의 및 측정 방법
  3.3 조사 설계 및 자료의 수집
  3.4 측정항목의 평가
  3.5 가설 검증
 Ⅳ. 결론
 참고문헌
 Abstract

키워드

저자

• 송상연 [ Song, Sang-Yeon | 동덕여자대학교 국제경영학과 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658