Earticle

초록

영어

Green energy is energy that is produced in a manner that has less of a negative impact to the environment than energy sources like fossil fuels, which are often produced with harmful side effects. These days, The green energy economy is emerging as a vital component of world new economy landscape as well as Korea. The green economy is an emerging source of jobs that achieve the double bottom line of economy growth and environment substantiality. due to this reason, Korea government push “the promotion policy of green energy industry” as a new economy growth. therefore, the objective of this study is to provide export’s success alternatives related in green energy by analyzing the export competitiveness of green energy enterprise in Korea. To examine the export competitiveness of green energy enterprise, price competitiveness, quality competitiveness, technology competitiveness, promotion & marketing competitiveness were analyzed through field survey. the analysis result revealed that marketing competitiveness(oversea market research, commercial sales force, brand competitiveness) is the most important factor to improve export competitiveness.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론연구
 Ⅲ. 그린에너지 기업 수출경쟁력 분석
 Ⅳ. 결론
 참고문헌

키워드

저자

• 배정한 [ Jun Han Bae | 영남대학교 상경대학 국제통상학부 교수 ] 제1연구자
• 김승철 [ Seung Chul Kim | 영남대학교 상경대학 국제통상학부 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380