Earticle

초록

영어

The purpose of this paper is to grasp the present situation and obstacles of export marketing of the Korean cultural contents industry including animations, music, character, cartoons, games, and mobile contents, and suggest the activation devices of overseas marketing. As the result of analyzing domestic and foreign companies cases engaged in the cultural contents industry, the main obstacle factors of its export marketing were the problems of public relations and precedures, the information capacity for overseas market, export experience, export market diversification and logistics including law and system. Therefore, in order to activate the overseas marketing of the cultural contents industry, the government and related companies should take measures such as the enlargement of specialized manpower, the construction of integrated information networks, promoting active cultural exchange, strengthening international joint development projects including improve-ment of distribution channels. In addition, the government should help the cultural contents industry develop global marketing strategies and also assist the related companies to enter foreign markets through the analyzing trends in the domestic and global market, collecting statistics, and policy development.

목차

Abstract
 I. 연구의 배경 및 목적
 II. 선행연구의 고찰
 III. 중소기업의 수출현황 및 문제점
  1. 중소기업의 수출현황
  2. 중소기업의 국제화 현황
  3. 수출 중소기업의 문제점
 IV. 해외마케팅 활용 방안
 V. 결론 및 제언
 참고문헌

키워드

저자

• 서문성 [ Mun-seong Seo | 금강대학교 통상/행정학부 교수 ]
• 최병훈 [ Byong-hoon Choi | KOTRA해외조사처팀장, 경제학박사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380