Earticle

초록

영어

The purpose of this study is to find the ways to stimulate the exhibition and convention industry in Incheon through connections within the exhibition and convention industry of Northeastern Asia. The exhibition and convention industry of an area is reflective of the level of industrial development and potential market scale of that area. Therefore, market integration in Northeastern Asia region will be essential to concentrate its advantage and crate synergistic effects for strategic partners. To carry out this goal for Incheon, the paper discusses four suggested strategies. First, develop specialized trade shows in northeastern Asia. Second, Incheon can go for road-shows with these specialized trade shows when they reach the level of well-known branded exhibition. Third, with China's continuing economic growth, a number of Korean and Japanese firms aim at entering the Chinese market. Ideally, Incheon will develop a trade show and co-organize it to increase matchmaking opportunities for exhibitors and buyers looking for new business. Finally, Incheon should develop key relationships to share information and know-how for better ideas, and have more meetings and seminars for education within the industry.

목차

Abstract
 I. 서론
 II. 한국의 전시컨벤션산업 현황
 III. 동북아시아의 전시컨벤션산업 현황
 IV. 인천의 전시컨벤션 산업
 V. 인천 전시컨벤션산업의 활성화 방안
 참고문헌

키워드

저자

• 윤승현 [ Seung Hyun Yoon | 한남대학교 컨벤션경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380