Earticle

초록

영어

This research examines characteristics of supporting programs for overseas exhibition which assists export of the government and measures the effect of programs on supported exhibitors' performance at ITFs. The study is to identify the multi-dimensional attributes of ITFs support programs of government. Attributes of supporting programs for ITFs reflected multiple dimensions, such as selection of export-effective ITFs, the amount of supporting money for attending ITFs, pavilion booth design and pavilion booth position at ITFs, and on-site management and post-show promotion supporting for the exhibitors. Performance variables are identified by two dimensions, including selling performance and non-selling performance. The study identified three dimensional attributes of government's supporting programs such as institution factor, policy implementation factor and booth factor. From multiple regression analyses, it is found that the institution factor and the booth factor have a positive effect on both the selling and non-selling performance of supported exhibitors, while the policy implementation factor has no positive effect on the selling or the non-selling performance. It is also found that both selling and non-selling performance have positive effect on their overall satisfaction with participating the ITFs, but only the non-selling performance has a slight positive effect on the intention of re-participation of the ITFs.

목차

Abstract
 I. Introduction
 II. Literature Review
  1. Trade Fairs
  2. ITF Support Programs
  3. Korean Government’s ITF Support Programs
  4. Trade Fair Performance
 III. Hypotheses and Methodology
  1. Hypotheses
  2. Measurements and data collection
 IV. Result
 V. Conclusions and implications
  1. Conclusions
  2. Managerial implications for improving the government support programs
  3. Limitations and Future Research
 References

키워드

저자

• Yan Zhou [ Ph. D., Full-fime Lecturer, Business College, Beijing Union University, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380