Earticle

초록

영어

The essay briefs the current situations, problems and causes of China’s trade show industry, and predicts specific impacts from the financial crisis; based on which it put forward suggestions on Sino-Japan-Korea cooperation. As influential countries in Asia, China, Japan and Korea have been cooperating with each other in many fields. We look forward to further cooperation in trade show industry. I here by put forward the following suggestions: To enhance information interchange on the industry. This conference can be a fabulous beginning for such interchange. The interchange can also be facilitated by Internet. To strengthen cooperative researches on the industry. There are so many interesting issues, such as the definitions, criteria and statistic approaches in this industry. The cooperation will prompt the involvement of colleges and associations in these countries. To enhance communications and understandings between each other. To enhance cooperation with other Asian countries in the trade show circus, hence better vision and broader cooperation.

목차

Abstract
 Ⅰ. Trade Shows Held in China
  1. Amount
  2. Annual sales value
  3. The organizer
  4. Some well-known trade shows
  5. Key trade show cities
  6. Exhibition Centers
  7. International cooperation
  8. Administration
  9. Researches and education
 Ⅱ. Overseas Trade Shows Participated by Chinese
 Ⅲ. Economic Impact to the Industry
  1. The impact of the snow disaster and earthquake is rather limited to the local trade show industry.
  2. The participation of exporting trade shows is rather affected by global financing crisis.
  3. Chinese SMEs’ participation to overseas trade shows areseriously affected3. Chinese SMEs’ participation to overseas trade shows are seriously affected..
  4. Chinese enterprises’ participation to domestic large-scale, regular and professional exhibitions almost remain the same.
  5. The participation of overseas enterprise to Chinese large-scale, regular and professional exhibitions almost remain the same.
  6. Some Government-oriented exhibitions, esp. investment and technology trade shows are affected.
  7. The real estate and financing service exhibitions are rather affected.
  8. Urban commodities exhibitions, esp. domestic promotional trade shows are not affected.
  9. The economy crisis has certain negative influence on thesmall and medium exhibitions in the second and third zones9. The economy crisis has certain negative influence on the small and medium exhibitions in the second and third zones..
  10. The on-line exhibitions see opportunities.
 Ⅳ. Problems & Solutions of China’s Trade Show Industry
 Ⅴ. Suggestions on Sino-Japan-Korea Cooperation in Trade Show Industry
 Reference

키워드

저자

• Chen Zeyan [ Professor, Secretary-General of China Convention & Exhibition Society ]
• Qing An [ Senior Engineer, Secretary-General Assistant of China Convention & Exhibition Society ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380