Earticle

초록

영어

This study aimed to identify the effects of contents, to find out the development approaches of promotion and contribute to increase the expectation on medical institutions and wills to use and improve the customer satisfaction on homepages of such medical institutions by analysis on the contents of hospital homepage. This research performed the frequency analysis, cross analysis, t-test correlation analysis, and multiple regression analysis and came to the conclusion. In accordance with the research results, since the university hospital homepages had more contents than the homepage of general hospitals and national and public hospitals, the university hospital homepage provided sufficient information to visitors and tried to satisfy the customers and activate the hospital promotion using the homepage contents. On the contrary, the homepage of general hospitals and national and public hospitals had insufficient contents and unique and differentiated contents were not sufficiently provided. On the basis of the results of this study, further study on the approaches to improve the contents of homepage of general hospitals and national and public hospitals will be of great help to activate the hospital promotion by increasing the average number of visitors and page views. Furthermore, it is required to make every endeavor for systematic management and operation and research on promotion using the homepage contents.

목차

 Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적
 Ⅱ. 이론적 배경
 Ⅲ. 연구방법
  1. 연구모델의 구성 및 가설설정
  2. 연구대상 및 조사방법
  3. 분석방법
 Ⅳ. 연구결과
  1. 조사대상의 일반적 특성
  2. 병원 홈페이지 콘텐츠 중 행정부문 차이
  3. 병원 홈페이지 콘텐츠 중 진료부문 차이
  4. 병원 홈페이지 콘텐츠 중 고객서비스부문차이
  5. 평균방문 수와 홈페이지 콘텐츠의 관계
  6. 평균방문 수에 따른 홈페이지 콘텐츠 분석
 Ⅴ. 결론 및 제언
 참고문헌

키워드

저자

• 이진우 [ Jin-Woo Lee | 충청남도 천안의료원 ]
• 안상윤 [ Sang-Yoon Ahn | 건양대학교 병원관리학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  보건의료산업학회지 [The Korean Journal of Health Service Management]

• 간기

  계간

• pISSN

  2093-5986

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 517 DDC 613