Earticle

초록

영어

Interests in health and beauty have been highlighted because we make efforts to develop ourselves as our society have now become a society where individual personalities are respected while we are concentrating on the ‘appearance care’ due to the diversification of our lifestyle and the increased living conditions. In addition, the demand by men visiting a skin care shop on the use of cosmetics is increasing year after year as men who spare no investment in decorating themselves are increasing. Accordingly, this study carried out a survey on the use motivation of skin care shops, classification of informer for skin care shops, body health conditions, and interests in health, skin and cosmetics using a questionnaire for 458 adult men in 20s ~ 50s who live in Gangnam and Gangbuk District in Seoul. As a result of the motivation for skin care according to the self-awareness for the skin conditions in this study, the wrinkle care for the group with poor skin conditions was lower than that for the other two groups but the special care appeared higher. It was surveyed that the group with the perception that their skin conditions are good relatively used more human informers in terms of the classification of informers for skin care shops according to the self- awareness of skin conditions. They appeared to consider their body health conditions good with higher interests in skin as their skin conditions are comparatively good in terms of body health conditions and interests in health, skin and cosmetics according to the self-awareness of skin conditions. The factor affecting the purpose for wrinkle care among factors affecting the use motivations of skin care shops was higher as the age was higher, interests in skin was higher, the use of media-directed informer is more, the body health condition is worse, and the skin conditions are better. The factor affecting the purpose of moisturizing and genera care appeared to be higher, as the use for the classification of media-directed informers was higher, body conditions are worse, and skin conditions are better. The factor affecting the purpose of special care appeared to be higher, as the use of media-directed informers was higher, the age was younger, interests in the skin were higher, and skin conditions were worse.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성 및 목적
 Ⅱ. 이론적 배경
  1. 피부미용실 이용 동기
  2. 남성 피부미용 및 건강관심도
 Ⅲ. 연구방법
  1. 연구문제
  2. 측정도구
  3. 자료수집 및 분석방법
 Ⅳ. 연구결과 및 고찰
  1. 연구대상자의 일반적 특성
  2. 피부미용실의 이용 동기
  3. 피부미용실 정보원 유형
  4. 피부상태 자기 지각에 따른 피부미용실 이용 동기
  5. 피부상태 자기 지각에 따른 피부미용실 정보원
  6. 피부상태 자기 지각에 따른 신체건강상태 및 건강, 피부, 화장품 관심도
  7. 피부미용실 이용 동기에 영향을 미치는 요인
 Ⅳ. 결론
 참고문헌

키워드

저자

• 박선애 [ Sun-Ae Park | 서경대학교 미용예술학과 ]
• 남미우 [ Mi-Woo Nam | 서경대학교 미용패션학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646