Earticle

초록

영어

With the economic development and industrial advancement, the quality of life, income level, and one-child family have increased. Accordingly, parents strongly tend to demand high-end products for their children. Also, with an increase in infants suffering from atopy and allergic diseases, the preference for atopy products and natural organic products has been on the rise. This study was intended to investigate the features of the diversified infant cosmetics market. We classified the type of infant cosmetics into general infant cosmetics, natural cosmetics (organic, eco-friendly, natural, and oriental medicine cosmetics included), and cosmetics for sensitive skin (Atopy cosmetics included), conduct a questionnaire survey on mothers with children under 6 years. We analyzed 549 copies of questionnaire to look into their purchasing type and the difference of satisfaction with products and marketing with the use of SPSS 12.0 program. Mostly used products for their children were natural infant cosmetics. Regarding the cosmetics for sensitive skin, the cosmetics for atopy, rash, and allergy were used more than others so that there were a significant difference (p<.001). Also, in the case of choosing the cosmetics for infants, the group that uses the cosmetics for sensitive skin and natural cosmetics takes into account a product’s brand further. Regarding the satisfaction with efficacy and effects, the study subjects were highly satisfied with the cosmetics for sensitive skin in terms of facial cream, body wash and UV-block cosmetics. And, with respect to body lotion, they were highly satisfied with natural cosmetics, and regarding shampoo, they were highly satisfied with general infant cosmetics. Regarding the diversity of product line and the brand image by promotion, natural cosmetics group showed the highest, and regarding the average score of price, the general cosmetics group had the highest. Recently, with the wellbeing trend, customers try to spend more and expect more effects. In the aspect, it is expected that premium cosmetics, such as natural and organic cosmetics, the cosmetics for sensitive skin, and atopy and oriental medicine cosmetics, are more popular in the infant cosmetics market. Therefore, it is necessary to develop products and distinct marketing strategy, which reflect the trends.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 영유아 화장품의 정의 및 분류
  2. 영유아 화장품의 유통 현황 및 트렌드
 Ⅲ. 연구방법
  1. 연구대상
  2. 연구도구
  3. 자료처리 및 분석방법
 Ⅳ. 연구결과 및 고찰
  1. 연구 대상자의 일반적 특성 및 분류
  2. 사용군별 자녀의 피부상태
  3. 사용군별 영유아 화장품의 사용 실태 및 구매형태
  4. 사용군별 영유아 화장품의 제품 및 마케팅에 관한 만족도
 Ⅴ. 결론
 참고문헌

키워드

저자

• 김경은 [ Kyoung Eun Kim | 성신여자대학교 생애복지대학원 피부비만관리학 전공 ]
• 배현숙 [ Hyun Sook Bae | 성신여자대학교 생애복지대학원 피부비만관리학 전공 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646