Earticle

초록

영어

This study made an empirical analysis on the significance and satisfaction of screen golf course selection attributes through IPA method and the results are as follows. First, both significance and satisfaction are high in the 1st quadrant, which are the attributes requiring maintenance and management under current status. Attributes belonging to the 1st quadrant are number of screen rooms, preparation of golf club, cleanliness, convenient parking, appropriateness of general fees, appropriateness of membership fees and types of program. Second, 2nd quadrant shows attributes with high significance but low satisfaction, which are the attributes requiring top priority improvement. Kindness, convenient reservation system, distance, discount for long-term use are the attributes belonging to the 2nd quadrant. Third, attributes in the 3rd quadrant are not necessary to be considered at this time for their low significance and the degree of achievement. Safety, number of layer of business place, comfortableness, beverage & refreshment provided, recommendation by surrounding people, reputation of golf course, promotional materials, level of program and diversity of program are included in the 3rd quadrant. Fourth, 4th quadrant is showing the attributes with low significance but high satisfaction, which shall be considered in respect of current efforts belonging to the excessive efforts, but not found in this study.

목차

ABSTRACT
 I. 서론
  1. 연구의 필요성 및 목적
 II. 연구방법
  1. 연구대상
  2. 조사도구 및 방법
  3. 자료처리방법
  4. IPA분석
 III. 결과 및 논의
  1. 결과
  2. 논의
 IV. 결론 및 제언
 참고문헌

키워드

저자

• 정문현 [ Moon-Hyun․Jung | 대덕대학교 생활체육학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  골프연구 [Journal of Golf Studies]

• 간기

  계간

• pISSN

  1976-2380

• eISSN

  2713-9565

• 수록기간

  2007~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 695 DDC 796