Recently, most people have no doubt about the fast-growing trend of mobile cloud computing, so there may be some determinants of adoption of mobile cloud mitigate uncertainty perceptions. In this paper, these concerns will be discussed through an empirical analysis in terms of the principal-agent perspective and assume that fears of service provider opportunism, perceived information asymmetry, information privacy & security concerns works as uncertainty antecedents of mobile cloud utilization, otherwise trust, convenience, social presence works as uncertainty motivators. This research is intended to find out the determinants of individual users adoption of mobile cloud computing.
목차
Abstract Introduction Theoretical background: Principal-Agent Perspective Perceived Information asymmetry Utilization Intentions and Actual utilization Perceived Uncertainty and Utilization Intentions Fears of service provider opportunism Information privacy & security concerns Research Plan Expected Contribution References
키워드
Mobile cloud computingUncertaintyPrincipal-Agent perspectiveInformation asymmetrySocial presenceHierarchy of needs theoryFears of service provider opportunismInformation privacy & securityTrustConvenience
저자
Seung Hyun Kim [ Korea Airports Corporation & Graduate School of Aviation & Management, Korea Aerospace University ]
Jeong Woong Sohn [ Department of Business Administration, Korea Aerospace University ]
Jin Ki Kim [ Department of Business Administration, Korea Aerospace University ]