Earticle

초록

영어

This research aims at enhancing international competitiveness of Korean trade exhibition industry(TEI) through drawing the know-how of excellent operation of American TEI, one of the best advanced TE countries all over the world with Germany by comparing American TEI related law, institution, policy, and educational system etc. with Korean ones. We drawed the results that the know-how of American TEI which runs almost 1% of American GDP every year is owing to just extreamly practical and professtional educational system, excellent exhibition marketing power, abundant natural resources environment, and such a variety of entertainments as low lodging charges, low rent-a-car charges, and convenient internet services.

목차

Abstract
 I. 서론
 II. 한-미MICE산업의 비교연구
  1. MICE산업의 정의와 유래
  2. MICE산업의 구조와 범위
  3. MICE산업의 기본 특징
  4. 미국경제에서의 MICE산업의 동향과 과제
  5. 한국경제에서의 MICE산업의 현황, 과제 및 육성의 필요성
 III. 미국의 무역전시 및 이벤트관련 제도, 정책, 교육시스템, 및 마케팅 분석
  1. 미국의 무역전시 및 이벤트 주최자 및 전시장 현황
  2. 미국의 지원 제도 및 정책
  3. 미국의 무역전시 및 이벤트관련 교육시스템 분석
  4. 무역전시마케팅
 VI. 우리나라 무역전시산업의 국제경쟁력 제고를 위한 정책적 시사점
  1. 무역전시관련 법규
  2. 무역전시관련 제도 및 정책
  3. 무역전시관련 교육프로그램
  4. 무역전시마케팅
 V. 결론
  1. 요약
  2. 정책적 시사점
 참고문헌

키워드

저자

• 임소선 [ So-Sun Lim | 충남대학교 무역학과 석사과정 ] 제1저자
• 윤기관 [ Ki-Kwan Yoon | 충남대학교 무역학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380